Cadbury has announced it will be a major partner of the Australian Paralympic team for the 2016 Games in Rio.
Cadbury’s association with the Australian Paralympic team follows last month’s announcement of its partnership with the Australian Olympic team as part of its overarching ‘Bring on the Joy’ campaign.
In February 2016, Cadbury will kick off an activation to celebrate the Australian team’s journey to the Paralympic Games, which will take place in September 2016.
Cadbury says the activation is “designed to ignite excitement building up to and during the Games”. More details of the campaign are expected to be announced in the coming months.
Lauren Fildes, head of strategic partnerships and events at Cadbury, said: “The Australian Paralympic team is made up of a group of remarkably high-performing athletes who inspire and excite all Australians. We want to empower all athletes in their quest for success.