Woolworths intends to exit Home Improvement business

Masters Hardware- The Local Mid West LRWoolworths Limited (Woolworths) today announced that it intends to commence an orderly process to exit its home improvement businesses, Masters Home Improvement and Home Timber & Hardware, (a joint venture with US based Lowe’s Companies Inc called Hydrox Holdings Pty Ltd) through a prospective sale or wind-up process.

While we will endeavour to move quickly, this process will take several months and the business will continue to trade normally through this period.

Our recent review of our operating performance indicates it will take many years for Masters to become profitable. We have determined we cannot continue to sustain ongoing losses from this business.

Lowe’s has given us notice of its election to be able to exercise its put option under the joint venture agreement.  As a result, Wool-worths intends to exercise its call option to acquire the 33.3% stake held in by Lowe’s, which will allow us to control the exit process.

This important decision allows us to focus our energy and resources on strengthening and executing our plans in our core businesses of Food, Liquor and General Merchandise.

Hydrox Holdings currently operates 63 Masters big-box home improvement stores and the Home Timber & Hardware chain.

Woolworths’ top priority is to do the right thing by our employees, suppliers, customers and share-holders, and we will act quickly and openly to minimise the impact of this decision.

If Woolworths is unable to sell all of the business and has to close any of the operations, it will seek to provide alternate employment opportunities within the Wool-worths Group to all current Home Improvement employees.

Woolworths will honour all gift certificates, product warranties, returns, and lay-bys and the completion of any contracted home improvement projects such as kit-chens, bathrooms and floor co-verings. Any gift cards can already be used at other Woolworths Group stores.


What happened?

2011: Woolworths in a joint venture with Lowe’s of the US announces Masters Home Improvement. Their prediction was their investment would break even by 2015. Six months later the first Masters store opens in Victoria.

2013: Woolworths announce low sales and high wages have led them to re-evaluate the expected loses raising them $38 million to $157 million.

2014: A year later after nearly $3 billion in investment, the losses had blown out to $169 million.

2015: By June of 2015, Woolworths announces it would  reduce staff by 1200 and by September the losses were reported at $227 million.

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