The Paralympics are coming – Will you be there?

2016 Paralympics Madison de Rozario
Madison de Rozario as featured in the APC Believe video

The Olympics are just 18 days away and as always, we just can’t wait. But that’s of course is not all. After the Olympic closing ceremony, we take a breath then we kick off again with the Paralympics. The 2016 Paralympics will be a 12 day event featuring some of the world’s elite athletes.

The worldwide coverage of this amazing event will be unprecedented this year. Here in Australia the broadcast rights for both the Olympic Games and the Paralympic Games belong to Channel 7. This will be the first time the Paralympics will be shown live on Australian commercial TV.

The ABC who were the previous broadcasters did an amazing job and Seven intends to further improve on what the ABC did, planning 14 hours a day of live coverage.

Channel 4 in the UK have recommitted themselves to the Paralympics and even the USA who were criticised for their minimal coverage four years ago have stepped up their game promising at least 66 hours.

Paralympic athletes are lifted by this potential audience. Kurt Fearnley had this to say:

This is a new landscape for what we do. To know that I’m a part of this, to know that this is my last Games, we will finish this in front of more eyes – we will be the most loved team of this country. There is no way you will not love what we do and we are going to see more people than ever before, and it’s great to play a part.

The ads and the interviews for the Paralympics are now beginning to pile up. Here a few videos to whet your appetite.

 

We’re the Superhumans – Channel 4 Paralympics 2016 trailer

UK’s Channel 4 has created a sequel to their 2012 Meet the Superhumans video. We’re the Superhumans (aka Yes I Can), features not just Paralympians but other people with disabilities. It is a wonderful piece of worked that have clocked up more than 1.2 million views in a few days.

Australian Paralympic Committee’s What is Paralympic Sport?

For those who are new to the Paralympics, this is a quick info-video from the Australian Paralympic Committee.

Believe – Madison de Rozario, Para-athletics

Believe is a series of fund-raising videos published by the Australia Paralympic Committee. This particular vide features elite track athlete, Madison de Rozario.

Two-time Paralympian and World Champion Madison de Rozario talks about her journey in Paralympic sport and one of the main influences in her athletics career; her coach and 9-time Paralympic champion Louise Sauvage.

2016 Australian Paralympic Team Launch

The Prime Minister of Australia, the Honourable Malcolm Turnbull, together with the Federal Minister for Sport, the Honourable Sussan Ley and the Shadow Minister for Sport, Dr Jim Chalmers joined the Australian Paralympic Committee (APC) today to officially launch the Australian Team set to compete at the Rio 2016 Paralympic Games.

 

To find out more, visit the Rio 2016 Paralympics website.

 

 



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